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Ashley McBryde: Singer Takes Doctor-Ordered Vocal Rest Amid Nashville Business Expansion By BBC News Correspondent Grammy-winning US country musician Ashley McBryde has temporarily paused her touring schedule after doctors ordered mandatory vocal rest, citing significant strain on her vocal cords. The announcement, which resulted in the cancellation of several high-profile festival appearances, comes just as the acclaimed singer-songwriter is expanding her footprint in Nashville’s competitive entertainment scene with the opening of a unique, sobriety-focused bar named ‘Redemption. ’ The dual developments underscore the intensely demanding nature of professional touring, even as established artists seek to diversify their careers and personal narratives. McBryde, known for her raw, confessional lyrical style and powerful stage presence, released a statement confirming she had been advised to step away from the microphone immediately. The directive led to her withdrawal from major events such as the Country Thunder festival. In a message to fans, the artist indicated that her voice had been "struggling over the past few weeks" and required "complete rest to heal," hinting at the severity of the issue, which she has previously described as "busted up vocal cords. " This temporary halt impacts the ongoing run of her acclaimed The Devil I Know Tour, which has seen her perform across North America and recently completed a sold-out international leg in the UK and Ireland. The vocal setback occurs simultaneously with a major entrepreneurial launch that reflects a core component of McBryde’s recent personal life.
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Her new venture, the N/A Forward Redemption Bar, is situated on the fifth floor of country star Eric Church’s six-storey entertainment venue, Chief’s, in downtown Nashville. While the location serves alcoholic drinks, Redemption’s defining feature is its dedication to zero-proof cocktails, designed to offer a sophisticated, inclusive space for patrons choosing not to drink alcohol. McBryde has been openly sharing her journey to sobriety, a personal evolution that has deeply informed the concept of the bar and its intimate 'Redemption Residency' performance series, scheduled to begin later this year. This move into hospitality and wellness advocacy has been viewed by industry observers as a significant step in the artist's brand building. Ms McBryde has frequently drawn praise for her authenticity, often channeling blue-collar Southern women’s experiences into her music. Her decision to root a business in her personal path offers a tangible connection for fans who resonate with her honest songwriting. “Ashley McBryde’s appeal has always been her refusal to conform to mainstream Nashville aesthetics,” noted Sarah Jenkins, a Nashville-based music industry analyst. “The launch of Redemption is more than just a smart business move; it’s an extension of the genuine storytelling that defines her.
By focusing on a sober-friendly environment, she is taking a principled stand that appeals directly to a growing segment of her audience who value vulnerability and community. It transforms a personal choice into a public, creative statement. ” McBryde’s career trajectory has established her as a pivotal figure in modern country music’s move toward grit and musical complexity. Her 2018 major label debut, Girl Going Nowhere, earned a Grammy nomination and set the tone for her subsequent work. This was followed by the genre-bending Ashley McBryde Presents: Lindeville (2022), a critically lauded concept album that showcased her deep collaborative and narrative skills, earning her a Grammy for Best Country Album. Her latest offering, The Devil I Know (2023), continues to blend country rock with confessional ballads, earning strong reviews from publications like Rolling Stone and Billboard. In addition to her album success, McBryde’s stature as a formidable live performer was further cemented by high-profile appearances, including her emotional acoustic tribute to the late songwriter Kris Kristofferson at the 2024 CMA Awards [McBryde performs Kris Kristofferson tribute]. Such performances highlight the vocal power that is now temporarily compromised, adding gravity to the doctor’s orders.
The intersection of a health crisis necessitating silence, and a business venture built on the power of her personal voice and story, presents a unique moment for the artist. While the vocal rest ensures the long-term sustainability of her primary career—her singing—the new residency and bar allow her influence to expand, even when she is off-stage. The forthcoming Redemption Residency at Chief’s Neon Steeple is positioned as the next major professional benchmark. Featuring intimate, curated performances, the residency will offer a stage for rising artists and reinforce McBryde’s reputation as a champion of raw, authentic songwriting. For the time being, fans and the industry await her full recovery, viewing this enforced period of rest as a necessary pause before the next chapter of a career built on resilience and integrity. The consensus remains that her impact, both as a musician and a cultural figure, will only grow as she continues to redefine the modern country narrative.
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