Introduction
UK Retailer The Entertainer Transfers Full Ownership to Employees in Landmark Move by Gary Grant The family and co-founders of The Entertainer, the UK’s largest independent toy retailer, have announced they are transferring 100% of the company’s ownership to an Employee Ownership Trust (EOT). The decision by Executive Chairman Gary Grant, who started the business 44 years ago, places the future of the £200 million-plus turnover company directly into the hands of its 1,900 staff. The move, which is scheduled to formally complete next month, marks the culmination of a long-term succession plan for the Grant family, ensuring the Buckinghamshire-based retail giant remains independent and preserves the unique corporate culture built on ethical and faith-based values. The transfer to the EOT structure means that all employees will become beneficiaries of the business, setting them up to receive financial rewards linked directly to the company's future profitability. A Succession Plan Driven by Values Gary Grant, who co-founded The Entertainer with his wife Catherine in 1981, described the announcement as a "momentous day" for the family. Unlike a traditional sale to a private equity firm or a competitor, the EOT model was explicitly chosen to safeguard the retailer’s established operating principles, including its long-standing policy of keeping all 160 UK stores closed on Sundays. "The family and I have been discussing our exit plan for probably five years," Mr Grant stated in a recent interview. "Our business is only as successful as our staff. As I have lived out my faith through running the business, I have always wanted our business to be a good witness.
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This structure ensures we are passing on the baton in the way in which the family would have wanted—allowing the staff, who have built this company, to share in its success. " The Entertainer has consistently been recognized for its unique approach to retail, including its annual commitment to tithe 10% of its net profit to charity, a practice that will now be protected by the EOT structure. This emphasis on generosity and community support has defined the brand since its humble beginnings. The Mechanics of Employee Ownership Under the new arrangement, the family's entire shareholding in the parent company, TEAL Group Holdings (which also owns the Early Learning Centre brand), will be transferred to a newly established trust. The outgoing shareholders will receive compensation from the business’s future profits over an agreed period. Crucially, the EOT structure ensures two significant benefits for the employees: financial rewards and a voice in governance. Employees will be eligible for tax-free bonuses based on company profits, with payments expected to commence within the next financial cycle. Furthermore, a newly created Colleague Advisory Board will be implemented to help shape policies and share employee sentiment, with a representative appointed to sit on the three-person Trust Board overseeing the company. Andrew Murphy OBE, the Group Chief Executive Officer of TEAL Group Holdings, confirmed that the business remains financially robust, posting healthy pre-tax profits of £6.
7 million in the last financial year. He emphasised the stability the transition offers: "What the Grant family has built is a true British success story—all the more impressive for having consistently championed the belief that business can be a force for good. The Group’s operational and financial strength provides a solid foundation for future success. " The Growing Trend of EOTs in Retail The adoption of the EOT model by a high-profile retailer like The Entertainer signals a wider trend across the British high street. Employee Ownership Trusts have historically been favoured by companies looking for a unique succession route that prioritises stability and culture over immediate profit maximisation. Christian Wilson, an Employee Ownership & Business Succession partner at Spencer West LLP, highlighted the impact of the decision on the retail sector. "The Entertainer’s move is not just a heart-warming headline; it’s a demonstration of why the EOT model is becoming increasingly popular in a challenging retail environment," he noted. "Employees share directly in the rewards of their collective success and, in turn, they have a vested interest in the company’s long-term health. Moreover, this structure provides a robust mechanism to protect the company's cultural identity, such as the Sunday closing policy, ensuring the legacy endures.
" Mr Wilson added that the EOT model often leads to lower staff turnover and higher productivity, factors that could provide The Entertainer with a competitive advantage as it navigates evolving consumer habits, including the continued shift to online shopping and innovative partnerships with grocery chains like Tesco and Marks & Spencer. A New Chapter for Gary Grant and the Company While the operational leadership remains with the CEO, the transfer marks an official step back from day-to-day duties for Gary Grant. He and Catherine Grant plan to dedicate more time to their extensive charitable work, particularly focusing on the Buckinghamshire-based charity Restore Hope, which supports children, families, and young people in overcoming challenges and developing life skills. The decision ensures that The Entertainer, known for its focus on physical, in-store retail experience—which Mr Grant has previously described as an "old-fashioned retailer in a modern world"—will continue to be guided by the people who know it best: its staff. Analysts suggest the move provides a significant morale boost for the 1,900 employees, transforming their role from staff members into long-term co-owners. The shift is viewed within the retail industry as a principled exit, providing a blueprint for other family-owned businesses seeking a succession path that protects both staff livelihoods and core brand values in perpetuity. The next few years will see the company’s new governance model tested as the employee advisory structures take shape and the staff begin to benefit from the tax-free profit share. To learn more about the founder's motivation behind his business philosophy, watch his testimony Gary Grant discusses his journey at The C3 Church.
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